Sports in Calabria is a particularly delicate subject, as for many young people it offers a rare opportunity to get personal acknowledgement in a wonderful area, that is historically afflicted by serious, complicated problems.
By definition, sports is a unique vehicle for positive values and social aggregation. This is why Caffè Aiello began supporting different sport categories in Calabria a long time ago and continues promoting it today, on amateur, youth and competition level.
The intense commitment shown by the company led to the dedication of one of the halls in the new premises of CONI (Italian National Olympic Committee) in Cosenza to Gaetano Aiello, company founder and the man behind this philosophy.