A new series of articles is continuing to quench your thirst for answers and interesting facts about coffee. As before, the topics will range from more light-hearted subjects, discussed purely for fun, to those based on in-depth studies. But they will all have a brand new approach.
In fact, we’ll use studies, investigations and particularly statistics to create articles aiming to explore the relationship between Italians and coffee, backing up our observations with data. And we’ll have the chance to find out what the coffee studies performed by the most important research institutes reveal about Italians.
Italians and coffee: what do the statistics tell us about ourselves?
We’ve selected the most recent studies to learn something about the habits of Italians when it comes to drinking coffee at mealtimes.
Firstly, what percentage of Italians drink coffee? Excluding the under-18 age group, according to social watchdog Nomisma with Datalytics, 95% of Italians drink coffee, some more than others. The most popular order placed at the bar is for an espresso, or one of its many variants, as we revealed in the article dedicated to the 30+ types of coffee that Italians request at the bar.
Every day in Italy, we drink 9.3 million cups of coffee. If we want to calculate an average consumption figure per head, considering diehard coffee fans, those who don’t drink much coffee and those who don’t drink any at all, including children, it is estimated that every Italian consumes one and a half small cups of coffee a day.
Italians and coffee at breakfast time
A Nextplora study on the eating habits of Italians states that 84% of our population drink coffee in the morning as soon as they wake up.
For some, coffee is an essential part of an Italian-style breakfast, usually consisting of biscuits, cakes, yogurt, or milk; for others, it is the only, food or beverage they consume in the morning and a veritable must-have. Others still – clearly those who don’t make it themselves! – cite the aroma of coffee as the thing that wakes them up and starts their day. For 43% of those interviewed by Nextplora, coffee is the perfect alarm clock! A percentage that easily exceeds that of the 28% of interviewees between the ages of 18 and 34, whose ideal wake-up call is their favourite song!
And how do we usually behave at the bar? Having probably already drunk a coffee at home, those who enjoy a brioche or a croissant at the bar first thing in the morning usually wash it down with another espresso, or a cappuccino. Data collected by ISMEA (Institute of Services for the Agri Food Market) found that 52% of Italians drink an espresso with their brioche or croissant, whereas 44% choose a cappuccino. All the others prefer a freshly squeezed fruit juice, a fruit drink or just plain water.
Of those who drink coffee first thing in the morning, 50% go on to drink more coffee throughout the morning. However, as the day goes on, the percentage of those who keep up this momentum is considerably reduced.
Italians and coffee at lunchtime
And what about lunchtime? A study by Nielsen on meals consumed away from home reveals that 24% of Italians finish off their lunch with a coffee, and that these include more men than women. A small percentage of them, about 6%, also chase it down with an amaro, a kind of herbal liqueur.
There are also many people who do not drink coffee immediately after lunch, but hang on for 30 to 60 minutes, then they might drink one, or even two espressos. In fact, 38% of those interviewed admitted to drinking coffee after lunchtime, in the afternoon.
Italians and coffee at dinnertime
The data collected by Nielsen reveal that a high percentage of Italians also drink coffee after dinner. In fact, especially when dining out, 50% of coffee drinkers polish off their dinner with our beloved black beverage. Instead, when Italians eat at home, this percentage drops considerably.
Additionally, again according to a study by Nielsen, 40% of Italian coffee drinkers admit to drinking coffee not only with their meals, but also during their breaks at work, to give themselves the energy boost they need to tackle the day ahead, during working appointments or moments in their private life.