Gaetano Aiello was a hard-working, enterprising man, determined to live his greatest passion: that for quality Italian espresso. He loved to personally examine coffee beans, selecting raw materials from the best coffee producing countries to combine them to satisfy the tastes of the most demanding consumer, creating new blends with an unmistakable taste.
His experience in commerce and his long-term vision allowed him to develop an approach to marketing ante litteram, characterized by the courage to leverage imagination and creativity. In the Sixties, in the midst of the Italian economic boom, he developed the project to make his passion a business, a great enterprise: Industria Caffè Aiello Gaetano, founded in 1967.
Gaetano Aiello’s healthy and innovative entrepreneurial spirit is the stone on which the development of the Caffè Aiello roasting company in the following years was based and has been handed down from father to son, reaching today the third family generation.
The history of the Caffè Aiello coffee roasting company has the fascinating aroma of yesteryear, in a land where imagining a business able to establish itself beyond the narrow local boundaries requires a good dose of courage and a lot of will.
Because the history of Caffè Aiello is a Calabrian story, studded with exciting moments and more tiring ones, made by people who with dedication and sacrifice have built a solid and healthy reality. Those same people who, since 1967, every single day write the pages of an adventure that has seen a small artisan roaster become a modern company, whose products are tasted and appreciated in different parts of the world.
A development that gives the privilege of reality to a dream, a vision that has guided the activity of the founder Gaetano Aiello since the beginning. That of exalting the taste of Italian espresso with high quality raw materials, able to hold high the Made in Italy flag all over the world.
For Caffè Aiello, innovation is a natural vocation and has marked its entire history, allowing coffee processing to reach levels of excellence.
Gaetano Aiello believes in his passion and turns it into a business. From the year of foundation until 1983 the roasting phase takes place with an oak wood roaster.
The new plant is inaugurated, equipped with machinery that will allow to undertake a path that will last throughout the 90s, in which production is developed for the ho.re.ca. channel and the product portfolio is expanded, starting from vacuum ground coffee.
Caffè Aiello enters the single-portioned coffee market with the production of delicious environmentally friendly coffee pods, containing about 7 grams of blend, made of natural cellulose filter paper.
A renewal of the company’s image is launched, leading to the restyling of the brand, packs and all merchandising material.
Caffè Aiello becomes a brand that can be purchased online thanks to the launch of ecommerce.
This is the year of the launch of “Espresso e Volentieri”, the line completely dedicated to single-portioned products (paper filter pods and compatible capsules).
Today, what used to be a small artisan roasting company is experiencing a phase of momentum, aimed at exploring new boundaries to bring the taste of real Italian espresso all over the world.
